Living in London: Property, People and Places

Are you planning a move to London? One of the greatest cities in the world is ready to welcome you, entertain you, and give you endless career opportunities.

Or are you already a London resident looking to relocate because you’ve outgrown your shared digs, or because your growing family can’t squeeze into your central London apartment anymore?

Or perhaps you belong to the large group of young professionals who have made London their home, and after years of renting you’re finally ready to invest in a property of your own?

Do you have your eye on a studio apartment in East London’s Tech City, a luxury penthouse apartment in the well-to-do West, or a family home in the North?

For the answers to these questions, you need a real estate agent who knows London inside and out, can tailor-make your property search, and help you land the best deal.

So here’s an overview of what London living is like from East to West and North to South, to help narrow down your search for your next home or apartment.

The well-to-do West

These are some of the most prestigious addresses in London – the iconic London areas of Chelsea, Notting Hill, Kensington and Sloane. This is where a Saturday-morning shopping spree can take you from Harrods and Harvey Nichols in Knightsbridge, to the swanky designer boutiques on Sloane Square, or to Notting Hill’s quirkier offerings.


As a West-Londoner, you can spend your weekends exploring the Natural History Museum, or browsing in the antique market on Portobello Road.

Becoming a West-Londoner is a pricey affair, but a knowledgeable real estate agent can help you get a foot in the door by scouring the more affordable neighbourhoods for something that suits your pocket.

Start your search in Hammersmith or Fulham (where lively nightlife attracts a younger crowd), or set your sights on Shepherd’s Bush or leafy Chiswick.

 row of houses surrounded by trees in Chiswick London


If you’re in the market for an entry-level West London apartment, more affordable Acton and Ealing should be on your radar.

Young families love Maida Vale for its low crime rate, pretty streets and flowing canal while young professionals appreciate its excellent transport links. It’s expensive, but not quite as expensive as St John’s Hill and Notting Hill, and there is a good deal of residential development activity. You may just find your luxury London apartment in one of these new developments.

The ripe-for-reinvention South

row of houses on cobblestone street in South London

If you’re looking for a peaceful neighbourhood that is only a quick commute from London’s coolest hangouts, you should take your property search southwards. From famous Brixton with its lively music scene, innovative eateries and eclectic mix of residents, to up-and-coming Croydon, South London is enjoying an influx of young professionals.

Crystal Palace is a good start if you’re just kicking off your career, and Clapham is popular with young crowds and renters. Further away from the city centre, Wimbledon and Dulwich attract young families looking for spacious accommodation in Victorian and Edwardian homes.

row of Edwardian houses in Wimbledon London

Sought-after among young professionals, Wandsworth has Victorian and Edwardian houses as well as modern riverside apartments, and offers a range of real estate solutions.

There’s more riverside charm in Greenwich, as well as green spaces and a community atmosphere, plus you can reach the city in under 20 minutes.

The charismatic, cosmopolitan North

landscape view of London Primrose Hill Park in North London

The charms of North London are all too easily overlooked, but redevelopment currently underway could change all that. New housing developments are also springing up in Cricklewood, Tottenham Hale and Brent Cross.

North London lifestyles range from inner-city living in Islington to the village culture of Hampstead, Highgate and Primrose Hill. The area offers a multicultural environment and a vibrant mix of cuisines. It’s a great place to live if you like Spanish and Turkish food, and of course if you’re a Spurs or Arsenal fan.

Young professionals like Camden for its active social scene, and the property market caters to a range of budgets, from modern London apartments to family-sized townhouses.

estate agent showing young couple high rise London apartment

There are good rental options and investment property opportunities in picturesque Hampstead, a mix of historic houses and modern apartments in village-like Highgate, and comfortable living in quiet, leafy Swiss Cottage and Primrose Hill.

Not quiet enough for you? Then try Muswell Hill, a high-end neighbourhood with plenty of historical charm, but not much in the way of contemporary apartment living.

 row of brick houses in Muswell Hill London

A good place to scout for affordable London city apartments and an urban-cool lifestyle is in Archway, an up-and-coming North London neighbourhood that’s just a 10-minute commute from King’s Cross.

The edgy, arty East


 row of terraced houses in Hackney East London


Property prices have been rising steadily in East London, thanks to its growing reputation as an edgy, counterculture neighbourhood loved by artists and hipsters. Artists Damien Hirst and Tracey Emin are sometimes credited with driving this transformation, especially in Hackney, which is now a thriving creative hub with more artists per square mile than anywhere else in Europe.

Despite its growing hipster appeal, East London still caters to a range of budgets, from pricier Bethnal Green and White Chapel, to affordable Waltamstow and (heart of the East End) Bow.

Hackney neighbour Haggerston offers a similar bohemian atmosphere as Shoreditch and Hoxton, but at more affordable prices – both for renters and property investors.

Stratford is still enjoying the rewards of hosting the 2010 Olympics. The area offers a large selection of London city apartments, including luxury apartments in the Olympic Village.

But it is not only art and sport that is driving the transformation of East London. It is also a great place to live if you’re an employee in the tech industry, or an entrepreneur looking for an affordable launchpad for your technology start-up.

woman with dog looking out high rise apartment window at London skyline

East London Tech City is a cluster of high-tech companies located in the vicinity of Shoreditch and Hackney Wick. Once a rundown part of London, the expansion of the cluster has attracted several design-led residential developments, making it a lovely location for your London city apartment. Prices here are already rising, and as Tech City grows and becomes more desirable, so does the potential for a profitable property investment.

Why you should talk to Strawberry Star

estate agent shakes hands with smiling couple and passes them house keys

Whether you’re a recent graduate ready to say goodbye to your housemates and strike out on your own, or a young family looking for a safe neighbourhood with large gardens and good schools, the real estate experts at Strawberry Star can help you do it all.

Strawberry Star’s extensive London presence translates into outstanding local knowledge and expansive networks, allowing you to find the right home in the right neighbourhood, for the right reasons.