Latest from our Blog
03 Jul 2019
Buying your first home

The dream of owning a home is shared by everyone, and buying your first property is one of the most important investments you will ever make. It is an exciting and daunting step to take, but one that you don’t have to take alone. The process of purchasing a home can easily be one that […]

02 Jul 2019
The Best Areas in London for First-Time Buyers

Discover regeneration areas in London that are ripe for investment and offer excellent opportunities for first-time buyers. New developments in the areas on this list offer high-end living in established neighbourhoods within an easy commute of central London.

01 Jul 2019
Debunking First-Time Homebuyer Myths

The many myths around buying your own home can make homeownership seem daunting to first-time buyers. Here, we debunk some of the most stubborn myths about buying versus renting, the “right” time to buy, down payments, mortgages and why you should appoint a real estate agent.

04 Jun 2019
The True Cost of Moving House

Unexpected costs such as surveyors’ and legal fees can wreak havoc with your budget for moving house. And if you’re renting, you should also be prepared for fees in addition to your deposit. This guide explains all the different costs involved in moving house to ensure that you don’t get caught off guard.

03 Jun 2019
A Look into the Emerging Rental Market in Wembley

When Wembley first formed many years ago – a simple, small village in rolling countryside, dotted with modest Victorian homes – it didn’t seem like a place that would host some of the world’s most iconic sporting and music events. Even when Wembley Stadium was built, the area took a little while to catch up. […]

02 Jun 2019
Property Developments and Trends in Wandsworth

Wandsworth is the perfect meeting of countryside living without the unreasonable commute to central London. With its combination of large green belts, parks and booming business districts, Wandsworth offers something for everyone – from families looking to buy property to grow old in, to young professionals keen to enter the investment property owner-occupied or buy-to-let market.

01 Jun 2019
Southall: London’s Emerging Investment Property Hotspot

Whether you’re a young professional looking for a buy-to-let property, or a family looking to rent or buy a house, Southall offers lovely properties, a laid-back lifestyle and a convenient commute to central London. We take a look at why Southall is emerging as London’s new investment property hotspot.

03 May 2019
Living in London: Property, People and Places

Looking to purchase a home or rent a London apartment but don’t know where to look? We survey London neighbourhoods to help you find the best place to live, work and play – whether you want a convenient commute, an up-and-coming area with vibrant nightlife, or a safe place to raise your family.

02 May 2019
Having Trouble Selling Your Property? This Could Be Why

If your house isn’t selling as fast as you would like, the problem could be the price, the property or the marketing plan. A few easy home improvements could help. Then consider whether to review the price and whether your estate agent is geared to sell property fast. Ask these questions to find out why you are having trouble selling your property.

01 May 2019
Looking to buy property? Read this first

Owning your own home is a dream shared by the overwhelming majority of UK citizens, but it isn’t necessarily the right choice for everyone. With support from a skilled and seasoned property management company, it can also be one of the most thrilling experiences of your life. Here are the most important questions to ask when buying a home.

25 Apr 2019
What To Expect From a Property Valuation

Whether you are selling your home, or buying a new one, you will need to know how much the property is worth. To do this, you need the help of an experienced estate agent or valuation expert, so that you can be sure you are getting your money’s worth. Here we cover what property valuation entails.

10 Apr 2019
The Benefits of Using Estate Agents to Manage Your Property Letting

If you are looking to buy-to-let or rent out your home, you are in for a whirlwind of admin and legal responsibilities. As a new landlord, you may want some expert help. Here we discuss how to prepare for letting your home, and the benefits of hiring an estate agent or property management company to take care of the entire process.

20 Feb 2019
London continues to register rental growth

Residential rental continues to increase in London, even as Brexit deal is around the corner. The 3.7 per cent growth in residential rents in January 2019 demonstrates the stability in the London rental market, as demand momentum remains strong.   According to the latest HomeLet Rental Index, the average rent in the UK capital now […]

29 Jan 2019
Robust residential rental growth in London, appropriate time to invest in a buy-to-let property

If you are planning to invest in buy-to-let property in London, then, this is the most appropriate time. For, residential rental growth in London remains robust, as demand picks pace. Rents in London increased by 4.7 per cent in December 2018 compared to December 2017. The average monthly rent in the UK capital now stands […]

12 Dec 2018
Haringey & Islington register highest rental and house price growth in 2018

With 2018 coming to an end, real estate services and investment firm CBRE has released the list of top performing boroughs in London’s property market fort this year. Haringey registered the highest rental growth while houses in Islington experienced the highest price growth.   There is no doubt that house prices softened in London this […]

05 Dec 2018
LU2ON set to place reinvented commuter town LU2ON back on the map

With a £1.5billion regeneration project underway, the once overlooked Bedfordshire town of Luton is being reinvented into a buzzing property hotspot. Several new residential schemes are now coming up in Luton with the latest being LU2ON by Strawberry Star Homes. House prices are still 60 per cent less than London itself while the rental market […]

22 Nov 2018
Luton is the most affordable town for Londoners & first-time buyers

Luton, UK’s top buy-to-let postcode and London’s top commuter belt town, has now emerged as the most affordable town for Londoners, especially first-time buyers!   According to a latest research by Lloyds Bank, working professionals in Central London can save an average of £483,342 by commuting up to an hour each day to the UK […]

12 Nov 2018
Greater London house prices & rents poised for double digit growth by 2023

Here’s an interesting update for home-buyers, investors and buy-to-let landlords in London! House prices and rents are set to grow in double digits in Greater London over the next five years, according to the latest UK Residential Forecast from global real estate services firm JLL.   By 2023, house prices are set to grow by […]

01 Nov 2018
Luton emerges most affordable town outside UK capital; LU2ON offers London lifestyle

By Santhosh Gowda, Chairman, Strawberry Star Group   UK’s top buy-to-let postcode Luton, London’s top commuter belt town, has now emerged as the most affordable town for house buyers, especially first-time buyers!   According to a latest research by Lloyds Bank, working professionals in Central London can save an average of £483,342 by commuting up […]

22 Oct 2018
London rental values outperform rest of the UK

If you are planning to invest in a buy-to-let property in London, now is the right time! For, average rental values in London were higher than in the rest of the UK last month. This clearly establishes London as one of the top rental markets in the world, as demand continues to grow. The variation […]

10 Oct 2018
London boroughs continue to register impressive rental growth

London continued to register an impressive rental growth outpacing the national average in September 2018. Rents in London increased by 3 per cent in September this year compared to September 2017 with the average monthly rent in the capital now being £1,640 a month. According to the latest HomeLet Rental Index, rental growth in London […]

19 Sep 2018
London rents maintain growth momentum

Residential rents continued to push upwards in the UK capital, as demand picked pace in many of the London boroughs.   Rents in London increased by 1.4 per cent in August 2018 when compared to the corresponding period last year, according to the latest HomeLet Rental Index. With 25 years supporting the industry, HomeLet is […]

10 Sep 2018
Help-to-buy scheme helps first-time buyers

The UK government’s ‘Help-to-Buy’ scheme has been found to be highly successful with a bulk of he first-time buyers taking advantage of the initiative, a latest research report indicates. According to a report prepared by Home Builders Federation (HBF), a representative body for home builders in England and Wales, an estimated 170,000 homes were purchased […]

04 Sep 2018
Home ownership top goal for generation rent in London

Home ownership is the single biggest goal for generation rent, especially people in the age group of 20-34 years in London and the South East, according to a latest research report from bespoke legal services provider Collyer Bristow. The report titled ‘Home Ownership Attitudes & Aspirations’ revealed that 62 per cent of the renters and […]

09 Aug 2018
Tenant demand pushes London rents upwards

Residential properties in London, one of the top rental markets in the world, continued to register a healthy growth in rent last month. In July 2018, the rents in London increased by 3.3 per cent annually when compared to the corresponding period last year.   According to the latest HomeLet Rental Index, the average rent […]

30 Jul 2018
London continues to experience rent growth in June

London, one of the top global rental markets for property investors, continues to make impressive gains, as the UK capital witnessed 4.7 per cent increase in residential rents in June 2018.   Residential rent growth in London has been consistently above 4 per cent month-on-month despite Brexit and its impact on the UK economy. This […]

17 Jul 2018
Landmark deal worth £420 million to speed up UK housing delivery

A new joint government-industry sector deal worth £420 million is set to transform the construction industry in the UK by deploying innovative technologies aimed at building new homes quicker. This is a welcome initiative considering the widening gap between demand and supply of homes, especially in London.   A recent announcement by the government has […]

03 Jul 2018
Prime London lettings market recovering

Prime London, one of the top residential property hubs of the world, is witnessing heightened activity in the lettings market as the number of tenancies agreed increased substantially in recent times.   In May 2018, rental values entered the positive territory in Prime Central London, where the lettings market was adversely impacted in the last […]

22 Jun 2018
Bank of Mum & Dad key to growth of UK housing market

Post by Santhosh Gowda The ‘Bank of Mum & Dad’ continues to play a key role in the UK housing market with house-buyers, particularly first-time buyers, increasingly relying on their parents and friends to climb up the housing ladder. According to a research by Legal & General, the ‘Bank of Mum & Dad’ will be […]

22 Jun 2018
Demand for UK rental properties on the rise

The demand for rental properties in the UK, including the capital, is on the rise with more number of house-hunters registering with estate agents. This is an indication of the buoyancy in the UK lettings market, which is considered one of the most lucrative for landlords and buy-to-let investors.   The latest report on the […]

Graph indicating London rents up 5.6 per cent
07 Jun 2018
London rents up 5.6 per cent ; ideal time to invest in a buy-to-let property

The residential rent in London, one of the top global property hubs, continues to rise overcoming speculations of a downturn in the market. Latest research data showed that rents in London increased by 5.6 per cent in May 2018 when compared to the corresponding period last year. This is an encouraging sign for investors, especially […]

07 Jun 2018
Sales of 200+ residential properties priced £1 million+ in London in April

The demand for residential properties in London has been stable with 213 units priced over £1 million being sold in April 2018. This demonstrates the trust of investors, house-buyers and landlords in the London property market, which is renowned worldwide for its strong fundamentals resulting in a healthy return on investment. HM Land Registry Price […]

10 Nov 2017
International migration fuelling growth of housing demand in England

If you are under the impression that the widening gap between demand and supply of houses is the only reason for price inflation of residential assets in the UK, you could be wrong. For, latest research has revealed that international migration is also a growth driver of housing in England, especially London.   England’s population […]

10 Oct 2017
UK landlords cautious about tenants with poor credit rating

Yet another interesting dimension is emerging out of the UK housing crisis with the latest survey revealing that tenants with poor credit rating are more likely to be shunned by landlords. Having access to the credit scores of tenants would be a crucial factor for landlords when deciding who to sign an agreement with, as […]

06 Oct 2017
UK’s first-time buyers continue to expect help from parents to climb property ladder

Access to finance continues to remain a major concern for first-time house buyers in the UK, as 66 per cent of adults aged 18-40 years are expecting to receive help from family to get their foot on the property ladder.   The latest First-Time Buyers Report by the Yorkshire Building Society identifies various problems faced […]

29 Sep 2017
Strawberry Star enters London’s development market with £50m investment

London-based international property company, Strawberry Star Group, has entered the London residential property development market with the launch of “BRONZE”. Set in Wandsworth, the £50 million scheme is designed to provide first-time buyers with new homes at lower capital values… Read full article   Source: Property Investor Today

20 Sep 2017
The sun shimmers in Wandsworth

Bronze, a shimmering tower of 77 apartments in burnished panels, reflects not just the sun but the rising allure of Wandsworth town centre. The local council has paved the way for sweeping changes with the town centre attracting design-conscious young singles and couples priced out of zone one, with new build flats… Read full article […]

08 Sep 2017
Ideal time to invest in London’s Wandsworth residential property

Are you planning to acquire a buy-to-let or owner-occupier residential unit in London? Then, you should explore Wandsworth SW18, one of the most promising areas for regeneration in London with leading developers and housing associations venturing into the location. The Wandsworth Regeneration plans include new developments aimed at creating better housing, transport, leisure pursuits and […]

07 Sep 2017
BRONZE – stunning apartments up Wandsworth regeneration value

Are you planning to buy a home in Wandsworth, a historic London borough on the south bank of The Thames? Hold your breath! Property company Strawberry Star Group is unveiling its major residential development scheme – BRONZE – on September 20!   Wandsworth SW18 is one of the most promising areas for regeneration in London […]

06 Sep 2017
TfL initiatives in Wandsworth to impact property prices

A significant appreciation in values of properties, including residential assets, in the Wandsworth, London is anticipated in the next few years in view of various initiatives announced by the stakeholders of the borough of Wandsworth. The Transport for London (TfL) has announced plans to improve Wandsworth Town Centre’s street network. TfL intends to commence work […]

04 Sep 2017
Challenger bank OakNorth lends £21m to Strawberry Star for Wandsworth development

Strawberry Star secures sweet deal of £21m from challenger bank OakNorth, to fund the build of new development Bronze. “Wandsworth is one of London’s most popular areas and is in desperate need of new homes – the borough requires 18,000 new homes a year until 2025 to keep up with demand,” said Santhosh Gowda, Strawberry […]

01 Sep 2017
Bronze - launching 20th September

The official first phase launch for Bronze, SW18 is drawing near, be the first to discover your dream home in this unique development in the heart of Wandsworth.   Perfect for living the London life. Bronze is ideally located in this sought-after location adjacent to King George’s Park. On your doorstep, you can find Southside shopping centre, boutique shops, […]

28 Jul 2017
UK landlords anticipate another ‘crisis’ due to ‘Buy-to-Let’ tax changes

The National Landlords Association (NLA) in the UK has expressed fears that the recent changes to the way the buy-to-let properties are taxed could lead to the next “pension crisis,” as property owners are increasingly depending on their residential assets to save for their retirement years.   Richard Lambert, CEO, at the NLA, the leading […]

06 Jul 2017
Despite price inflation, first-time buyers continue to drive housing in the UK

The housing market in the UK continues to be dictated by price inflation, as first-time buyers are finding it difficult to climb up the property ladder. But they continue to dominate the housing market driving the growth despite a steep increase in residential property prices. The number of first-time buyers reached an estimated 162,704 in […]

24 Apr 2017
1-bed flat will cost £200,000+ by 2019 across London

1-bed apartments are popular in London, where real estate prices are among the highest in the world, and now they continue to command a premium price. 1-bed apartment in Sky Gardens, Nine Elms SW8. For sales and lettings enquiries or to arrange viewing click here. This soaring demand for 1-bed flats is pushing their prices upwards, […]

11 Mar 2017
House prices continue to grow in the UK, as completions fall

The latest House Price Index from Halifax shows that the prices in the UK residential market are continuing their upward trend. This demonstrates the stability of the residential property market, which had witnessed a slowdown during mid-2016 given several developments. The house prices in December 2016 and January-February 2017 were 5.1 percent higher than the […]

02 Mar 2017
UK buy-to-let property investor is here to stay

The private rented sector in the UK is now worth £1.4 trillion or equivalent to approximately five-and-a-half times the gold reserves of the US, it is revealed by Savills in its latest report – Residential Property Focus – Issue 1. This is an interesting observation, as it positions the UK private rented sector among the […]

21 Feb 2017
Chelsea homes costliest, but buyers flock to East London boroughs

The latest UK House Price Index (UK HPI) calculated by the Office for National Statistics (ONS) shows that Kensington and Chelsea command the highest house prices in 2016 reaching an average of £1,317,424, registering an increase of 4.2 percent over 2015.       The two boroughs were followed by the City of Westminster where […]

14 Nov 2016
5 issues that matter in 2017 for housing

With another 50 days left to complete 2016, global real estate services provider JLL has brought out five interesting issues that are likely to mark the housing sector in the UK next year.     The report ‘UK Residential Forecasts’ identifies issues, such as Overseas Sales, Build to Rent, Space Standards, Affordable Housing, and Retirement […]

27 Oct 2016
Buyer interest in the UK residential property market rises

That the uncertainty in the UK property market is a short-term trend has been revealed by the latest Residential Market Survey conducted by the Royal Institution of Chartered Surveyors (RICS), which established an increase in buyer interest for the first time since February, 2016. More than 8 per cent of the respondents of the survey […]

27 Oct 2016
Property prices increase by 8.4% across UK

Amidst growing concerns over the future of the UK property market comes a critical finding that the average price of houses have increased by 8.4 per cent in the last 12 months. The data for August 2016 released by the Office for National Statistics recently shows that an average home in the UK is priced […]

07 Oct 2016
7% month-on-month increase in mortgage lending brings relief to London property market

Amid speculation over the future of the UK property market comes the revelation that gross mortgage lending increased by 7 per cent in August, providing fresh impetus to the UK housing market.   According to data released by the Council of Mortgage Lenders, gross mortgage lending was approximately £22.5 billion in August – 7 per cent higher than […]

04 Oct 2016
Unique apartments to rent in London’s Royal Docks

Are you planning to move to the Royal Docks and looking for a brand new property with several lifestyle amenities for rent? Then, why not consider Hoola, a unique property being developed by the award-winning HUB group in association with Strawberry Star in the Docklands. Apartments of varying dimensions (1-bed, 2-bed, 3-bed and studio) are […]

23 Sep 2016
Rent control will be detrimental to housing in the UK

Is rent control an option to resolve the current housing crisis in the UK? Of late, there has been a debate, especially among tenants, about the benefits of reintroducing rent control. According to the findings of a poll conducted by market survey agency ‘Survation’ 59% of the respondents are in favour of reintroducing rent control […]

16 Sep 2016
Growth of average monthly rents in London raises concerns

The word is out – the average monthly rent for a one-bed London apartment has inched closer to the £1,500 mark. This is not only shocking for Londoners, but provides adequate food for thought for the stakeholders of London housing, as this is not the direction they want the city to grow. The figures released by […]

14 Sep 2016
Right time to pick rental property in Central London

If you are looking for a property to rent in London, then this is the right time to go for it. Rents in Central London have fallen by 3.6% while the inventory increased in July, according to a recent market report from property consultancy firm Knight Frank. One of the main factors responsible for the drop […]

02 Sep 2016
UK commercial rents remain stable

With reports emerging that commercial rents in the UK market remained stable in July, it gives a sense of relief to property owners in the wake of the recent concerns, especially the UK’s decision to leave the EU. Though it may be premature to predict the stability of commercial rent for the ongoing quarter, property […]

25 Aug 2016
Interest rate may impact first-time home buyers

Is the reduction in bank interest rate a worrying sign for first-time home buyers in the UK? The answer seems to be “yes” from a majority of prospective buyers. This is because  a cut in bank interest rate means slower growth of their all important deposit. To buy a London property a prospective buyer will […]

18 Aug 2016
Night Tube service set to propel rental growth in London

With selected Tube stations set to remain open for 24 hours on weekends in London, it is predicted that rents around such stations are expected to increase.   With rents falling all across the UK, including London where rents are down by 0.5% compared to the same period last year, this finding comes as a […]

16 Aug 2016
Nine Elms – a model for urban transformation

There is no doubt that Nine Elms in London is an impressive transformational story at the heart of Europe’s financial capital. The area will be the last of the Central London locations which will complete the redevelopment of the South Bank. The regeneration of Nine Elms continues apace. Only last week, an ambitious new project […]

22 Jul 2016
Immense potential for short lets in London

London, which is one of the top property markets in the world, is gradually opening up to the concept of short lets, which in the US and Asian markets, is also referred to as serviced apartments. In other markets, short lets and serviced apartments have become established products of the real estate sector and London […]

14 Apr 2016
Hoola Tops Out

Set high above on the East Tower, overlooking Royal Docks, Canary Wharf and the City, Sir Robin Wales, Mayor of Newham was present to lay the ceremonious ‘last brick’. Accompanying him was Newham’s Councillor Ken Clark, Steve Sanham, Development Director (HUB). Nick Stonely, Managing Director for Strawbery Star Developments and Sathvik Sathish, Group Director of […]

16 Feb 2016
Construction Update

Construction activity is continuing on programme and there has been significant progress in all areas of the development since our last newsletter. The core walls of the structure have been finished to level 25. Floor slabs have been poured up to level 22 and glazing is in place up to the eighth floor. The building […]

07 Jan 2016
Challenges for housing sector will intensify in 2016

The London property market grabbed the limelight the whole of 2015 and the situation appears no different this year with several challenges in front of the stakeholders of housing while the price inflation continues. It is evident that 2016 will remain the year of challenges for the housing sector in London, especially when the demand […]

11 Nov 2015
National minimum bedroom size for rented properties - a much awaited regulation

With housing becoming unaffordable to a great extent in London because of price inflation over the years, landlords saw a big opportunity to earn an extra income by renting out whatever additional space was available at homes to tenants. This window of opportunities was so big that violations relating to rented accommodation were on the rise, […]

30 Mar 2015
Budget Response – New UK Housing Zones

The 2015 Budget saw Chancellor George Osborne announce several proposals with the intention to catalyse growth throughout the UK’s housing market. As previously discussed in our blog last week, one of the proposed policies was a new Help to Buy Isa, an initiative that would provide a step up for first-time buyers saving towards a […]

30 Mar 2015
Budget Response – March 2015

March 18th saw George Osborne deliver his sixth Budget as the UK chancellor. The announcement – the last of the current Parliament – has accelerated the political competition ahead of the May general election. A priority topic in this year’s announcement was the new Help to Buy Isa, a proposal that is sure to have a […]

30 Mar 2015
‘Pension Freedom’ Paves the Way for Mature Buy-to-Let Landlords

From April 6th, pension reforms will grant the UK population aged 55 and over the freedom to reinvest lump sums of their pension pots in to property, and join the expansive community of buy-to-let landlords. The reforms will enable savers in their mid-50s to access all or some of their pension pot, with a 25% tax-free drawdown, […]

30 Mar 2015
The countdown has begun for the launch to market of our exceptional new development – Hoola London E16.

Set to redefine London’s skyline, Hoola London E16 is the latest addition to Strawberry Star’s residential portfolio. Developed by HUB, with internationally acclaimed architects CZWG, the unique structure, distinguished by two iconic towers, is set to breathe new life into London’s Royal Victoria Docks, an area poised for major regeneration in the coming years. This […]

10 Dec 2014
Hoola London time-lapse video

Work continues on site, please click here to view the first time-lapse video. We will receive updated edits approximately every two months. Watch this space!

20 Oct 2014
Hoola London E16, Phase II launches in London and Hong Kong

Phase II of Hoola London E16, launches in The Four Seasons, Canary Wharf, London on the 6th and 7th of November. The London launch is followed by two dates in Hong Kong on the 8th and 9th of November, at a prestigious event at the Mandarin Oriental Hotel. Hoola London E16, a Hub Residential development, is a 360-home scheme in the heart […]

16 Oct 2014
Hong Kong Launch Seminar

If you’ll be in Hong Kong on 15th November, then save the date. Strawberry Star will be hosting an exclusive seminar looking at the London property market and how recent legislative changes could affect your property portfolio. Our experience, expertise and insight in prime London real estate can guide you through the market and this […]

15 Oct 2014
Hoola London E16 Site Progress

Work continues on the site and we’ll continuously update you on progress and key milestones as your off plan purchase becomes a reality. View more photos of the site by visiting our gallery.

15 Oct 2014
A History of the Royal Docks

Royal Victoria Dock opened in 1855 and was the first of the Royal Docks to be built. it processed 850,000 tons of shipping per year.     Tidal Basin, which Hoola overlooks, was the entry point to the dock from the driver Thames. In the early years, four piers reached into the dock, giving 3.6 […]

15 Oct 2014
Hoola featured in City AM

The new Hoola development is finally offering reasons to live out by the ExCel, says Melissa York from City AM. “London’s historic Royal Docks were once bustling with commercial trade as ships from all over the world sailed down from the Thames to sell their wares. Together, the Royal Albert, Royal Victoria and King George […]

02 Oct 2014
Strawberry Star Lettings & Sales Now Open – with more to follow

Strawberry Star Lettings & Sales is now open in London’s Docklands and Wandsworth, with further openings planned in London Bridge and the Vauxhall/Nine Elms areas. Our first international office will open in Hong Kong in November, bringing a wealth of prime London real estate knowledge to local buyers. As well as Strawberry Star’s own developments, […]

04 Aug 2014
Strawberry Star Rebranded

We decided that we would reflect our motto ‘the fresh side of real estate’ throughout the business and rebrand our company image giving it a fresh, innovative and modern look. Check out the new look site www.strawberrystar.co.uk which is more interactive, keeps you more informed on our current and latest developments and helps you to communicate […]

07 Apr 2014
Sky Gardens Crowned in Home Awards

One of the UK’s most prestigious property awards, the Sunday Times British Home Awards has crowned SkyGardens its ‘Best Housing Project’. Intended to recognise excellence in creating great places to live, the award is a significant honour for SkyGardens. Santhosh Gowda, Strawberry Star Chairman and Managing Director had this to say: “SkyGardens epitomises our fresh […]