The countdown has begun for the launch to market of our exceptional new development – Hoola London E16.

Set to redefine London’s skyline, Hoola London E16 is the latest addition to Strawberry Star’s residential portfolio.

Developed by HUB, with internationally acclaimed architects CZWG, the unique structure, distinguished by two iconic towers, is set to breathe new life into London’s Royal Victoria Docks, an area poised for major regeneration in the coming years.

This appetite for London property has continued to increase in recent years, with investors and occupiers from at home and abroad showing avid interest in the city’s property markets, both established and up and coming. London has proven to be a significant draw for investment from the world’s second largest economy – China – which has been reflected recently in a billion pound deal delivered by the nation’s largest private investment fund.

China Minsheng Investment’s £1 billion transformation of the 35-acre site in east London accelerates plans for the Royal Docks that were previously revealed in 2013. Initially unveiled by London mayor Boris Johnson and Chinese developer Advanced Business Park (ABP), the project intends to rival the financial and business districts of Canary Wharf and the City. In addition, the Asian Business Port will serve as an integral conduit for Asia-Pacific trade into the UK that is forecast to inject over £6 billion into UK GDP.

The unprecedented potential of the Royal Docks as a gateway for future employment, international commerce and economic growth is a significant motivation behind our involvement in the launch of Hoola London E16. To celebrate the launch to market of this stunning new development on 23rd April, we are launching a London Prospects Report – E16 Supplement to showcase the remarkable regeneration of the Royal Docks – regeneration that Hoola London E16 will help to facilitate.

The development will house an array of stunning 1, 2 and 3 bedroom apartments upon its completion in XYZ. With interiors designed by the award winning Johnson Naylor – celebrated interior designers who also supported the renovation of Battersea Power Station – the development is intended to house the new working population set to inhabit the Royal Docks.

Launching to market in the early-stages of the build presents the capital’s consumers with the opportunity to purchase off plan. Buying a designated property in the blueprint stage grants buyers with access to a first home that may have been unattainable to them previously. As many of London’s working population will currently be renting, their first step onto the property ladder via an existing home could result in them downgrading from their previous standard of living, however we aim to combat that by offering a zone 1 finish to zone 3 pricing.

In addition to this, purchasing now before the property is complete presents greater potential for capital growth. With the population projected to rise 103% between 2013 and 2028, and Hoola London E16’s close proximity to Crossrail links, the yields on an investment are set to outperform neighbouring hotspots.

To find out more about the Royal Docks’ potential, stay tuned for our London Prospects Report – E16 Supplement due to go live next week.

Or to register your interest in Hoola London E16 before the launch on 23rd April, visit: