190 Strand is a luxurious new development of suites, apartments and penthouses in an area of central London internationally acknowledged as the Capital’s theatre, nightlife, shopping and cultural heartland, with international embassies, law courts and the River Thames close by.

190 Strand is metres from Victoria Embankment, a riverside road and romantic walkway stretching along the north bank of the River Thames, with public gardens on one side and views of the south bank of the Thames on the other. Between Strand and Buckingham Palace OPEN SPACES lies St James’s Park, the oldest of London’s Royal Parks. St James’s Park boasts magnificent views of neighbouring Buckingham Palace

Residents at 190 Strand benefit from a five-star hotel-style concierge service available 24 hours a day. Dedicated staff cater to the day-to-day demands of 21st century international living: organising deliveries, cleaning services, theatre tickets, dinner reservations, drivers and much more. In addition to the landscaped communal areas and impressive lobby, residents can make use of the on-site business lounge, private cinema, state-of-the-art gym or relax in the private swimming pool. Each apartment at 190 Strand has been designed to exceptional standards, offering elegance, peace of mind and the security of an iconic address in the true heart of London.

The former site of the original Charing Cross near Trafalgar Square has represented the centre of the capital for centuries and marks the spot from which all distances to London are measured. Strand boasts easy access all over the capital, either by London Underground, buses, black cabs and increasingly by bike. The Bank of England is just 10 minutes away by tube or car, while Bond Street is under 15 minutes away by tube; nearby Charing Cross station offers rail services across southeast England.