The Best Areas for First-Time Buyers in London

The Best Areas for First-Time Buyers in London

Location, location, location, is the number one rule in real estate when searching for property. You can spruce up your home and even change its structure, but you cannot move it. Its future value is tied up in the fortunes of its location – which is why first-time buyers in particular should consult a professional and reputable estate agent with extensive knowledge of the London property market. We also recommend that first-time buyers take note of opportunities in these up-and-coming regeneration areas that are all ripe for investment.

In this post we use our combined local and global experience to point out some of the best up-and-coming real estate opportunities available in London. We are going to talk about what makes these places in London good investment opportunities, what makes them special, and a little bit about what you can expect from living there. These are some of our top picks from all our new developments.

Royal Docks


view of modern apartment building looking out over the Royal Docks in London

Royal Docks in East London is one of the city’s most exciting regeneration areas, with increasing demand from both prospective homeowners and tenants driving development and prices in the area.

Featuring a mix of old and new, with both listed buildings and striking modern residential developments, Royal Docks offers a bustling nightlife to young professionals and a serene riverside setting for young families to enjoy. A young, fresh community is emerging around the area’s trendy bars and cosmopolitan restaurants, while Beckton District Park’s shingle beach, big lake and millennium tree trail offers a welcoming green space. In addition to all this, its proximity to the O2 Arena brings big performers to your doorstep.

Travel time to central London: Under 20 minutes.

What makes it special: The best positions come with breath-taking views of the river Thames and the London skyline.

Real estate opportunity: Set between the city and the water on a landscaped hill in Royal Victoria Docks, Hoola consists of a pair of almost identical residential towers wrapped in rippling glass balconies, destined to become a London landmark. Offering 360-degree views, planted terraces, courtyards and play spaces, a gym, business lounge and concierge services, it provides an enviable lifestyle in an area with a fascinating history and promising future.



young couple walking their small dog on Wandsworth commons

New residential developments are booming in this quiet South West London area that is rapidly being rediscovered by young professionals, first-time buyers and families who want to live in one of the safest boroughs in inner London.

Do you want fashionable shops and fine-dining restaurants? Wandsworth is the spot. Top schools, sporting amenities and family-friendly open spaces? Wandsworth has them too, and a children’s zoo to boot. Prefer trendy bars, craft breweries and a food market? They’re here too, as are a couple of Michelin-star restaurants. A bonus – in March every year you can cheer on the start of the Oxford and Cambridge boat race from the Wandsworth embankment. Large and leafy, Wandsworth comprises many micro hubs, each with their own character – bound to make you feel at home.

Travel time to central London: Under 15 minutes

What makes it special: Wandsworth has one of the country’s lowest rates of council tax.

Real estate opportunity: Soon to become a Wandsworth landmark, Bronze is a collection of private residential apartments in a highly desirable location next to King George’s Park and within walking distance of Old York Road’s lively cafes and bars, and the new restaurants at Ram Quarter. As well as excellent transport links to London, the Bronze lifestyle comes with zoned under-floor heating, private balconies, outstanding security and a 12-hour daytime concierge service.



row of pretty white terraced houses in Southall Ealing on a sunny day

This largely overlooked location with its strategic proximity to Heathrow Airport, is currently one of the most affordable locations in London but is slated to become one of the city’s highest price-growth areas. Its regeneration is gaining impetus from the arrival of Crossrail as well as several high-end developments, making it a popular choice for first-time buyer homes in London.

Part of the London borough of Ealing, this safe and friendly neighbourhood has a strong Asian culture, and some of the best food you will find outside India. Thanks to job growth in the area, Southall will ultimately offer an outstanding work-life balance, with an easy commute, plenty of opportunities for open-air exercise and relaxed and safe nightlife.

Travel time to central London: 15 minutes

What makes it special: Southall Market is one of London’s last proper markets, and a Southall institution. There’s almost nothing you can’t buy here.

Real estate opportunity: Soon to arrive in the colourful neighbourhood of Ealing is Greenview Court, London’s newest destination for luxury living. Expect integrated Smeg appliances, balconies, terraces, landscaped rooftop gardens and daytime concierge services.



sunset view of Wembley Stadium in Wembley London

You don’t have to be a sports fan to have your eye on living in Wembley, one of the latest London neighbourhoods to benefit from major investment, quickly becoming a vibrant, buzzing neighbourhood favoured by young professionals and offering outstanding opportunities to first-time buyers.

Ten miles northwest of central London lies the home of the iconic Wembley Stadium and Wembley Arena, one of several north London neighbourhoods undergoing revitalisation and drawing new residents from diverse communities attracted by good schools, excellent shopping and a great night out. The new Lycée International de Londres has brought many French families to the area, amplifying Wembley’s already cosmopolitan atmosphere. This bright and vibrant neighbourhood offers pedestrian-friendly fusion living, an incredible history, and headline concerts on your doorstep.

Travel time to central London: Under 15 minutes

What makes it special: This is where sporting history is made.

Real estate opportunity: Wembley is well on its way to becoming one of London’s most high-profile property investment opportunities, with residential and leisure developments focusing on the area around the stadium.

New developments offer buying off-plan opportunities – an excellent option for first-time buyers. As an off-plan buyer you are likely to pay less than the property value, particularly if you get on board during an early phase. And if your property is in an up-and-coming area, there’s a high likelihood that its value will have increased by the time you move in.

Off-plan buyers who invest in Strawberry Star developments can take advantage of a reserve-to-buy scheme that allows buyers to raise part of the money to reserve the purchase of an apartment, and receive government assistance to pay the balance.

For more information about property sales in these up-and-coming London areas contact our offices. We are here to help make your dreams of owning your first home come true.